A one-way ticket to Pleasure Town

In a hurry?

Subscribe to my email newsletter and I'll send you a post like this everyday. I'll also send you my 3 sources of proven content ideas so that you never run out of ideas to publish.

When I was a kid, we would find a grassy hill and roll down it until we were too dizzy to stand up.

As kids, life was simple. We knew that gravity would cause us to fall down the hill… not up it.

And this is something that a lot of business gurus—in their quest to infinitely complicate business—seem to have forgotten.

We’ve all heard advice like this before:

Create a vision board and put pictures of your ideal life on it. Get specific with the house you want, the sunrise you want to see from your bedroom window, and what you do every day. The more specific you can be, the better.

Write a “day in the life” of your future self. When do you get up? What are you thinking about? What does your morning look like? Where is your office? How much do you work?

Create the future you want to live.

Some gurus will even take it a step further and tell you to start living this future today. Fake it ‘till you make it. Spend that money. Live your best life.

All this talk reminds me of the scene from Anchorman where Ron takes Veronica to Pleasure Town. They climb on a unicorn and ride it across a rainbow into their ideal world where nothing else exists.

In my estimation, the gurus who teach these types of visualization are selling a one-way ticket to Pleasure Town.

It makes you feel great for a short time. But eventually you realize you’re completely disconnected from reality and you have no idea how to get where you want to be.

And these so-called visualization “maps” have been drawn incorrectly.

Visualization was popularized by professional athletes. But they don’t visualize success. They don't visualize their ideal life. They visualize failure, excruciating pain, and the worst adversity they can imagine.

Because… they recognize that when you fall down, you don’t roll up the hill.

This sensational visualization practice is one of several mindset myths I’m busting in the latest issue of Discipline and Desire.

Most gurus want nothing more than to sell you the ticket to Pleasure Town.  Which is why most mindset advice is terrible.

That’s why I’m teaching the use cases and rules for the law of attraction, visualization, gratitude... and the practice that outperforms them all.

A practice that you’ll never hear uttered in any business guru mastermind. A practice that puts everything else to shame.

If you’re looking for a mindset upgrade, this issue will show you how to find joy in the most unlikely of places.

Go here today to learn more: 



Andrew Ryder

Create irresistible content
using basic principles of human nature
Subscribe to my email newsletter and I'll send you my 3 sources of proven content ideas that will make you the leader your audience admires, the envy of your competitors, and the clear choice to hire for your expertise.
Copyright 2023
All Rights Reserved