You call yourself an entrepreneur, but…

In a hurry?

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I’m sure you’ve heard the cliché “it is what it is,” a thousand times:

I hate this saying.

It makes me cringe. And it alerts me that the person saying it isn’t thinking about what they are saying.

It means they are giving up. It means they are relinquishing control.

But there is a subtle shift that you can make to improve your response to a difficult situation.

Say: “It is what you make of it.”

This means you’re taking the opportunity to make the most of every scenario you find yourself in.

And there is always something you can do to turn a bad situation into a better one.

In my last email, I asked the question, “do creators hate money?”

It was in the context of some JVs that I’m lining up… and the answer is that it doesn’t matter. Some will, some won't.

Whether you want to sell directly to your audience or sell your audience to someone else… it’s the decision of the business owner.

And it’s the decision of each audience member whether they want to be a part of it.

Lamenting over this is saying, “it is what it is.”

But what matters is how you respond to this information.

If you say, “it is what you make of it,” you can find a better opportunity. You can make a different offer that aligns with the business model of this particular creator.

You can create a win-win.

You will face adversity in every area of life. Don’t roll over and give up, saying “it is what it is.”

Say to yourself, “it is what I make of it.” And then make it something better.

Isn’t that what entrepreneurship is all about?

Too many people these days call themselves entrepreneurs but they don’t actually want to solve any problems. They just want to hire a coach or buy a course that solves all these problems for them.

And when the going gets tough, they say “it is what it is” and move on to the next shiny object.

I did this for a long time.

Until I discovered the lessons that I share in my book, Entrepreneurship Ruined My Life.

You can learn more about it here:


Andrew Ryder

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