[Part 4] How to use human nature to create irresistible content

In a hurry?

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Today, we flip the script.

Up to this point, the focus of this Human Natures Series has been on using human nature to make your content more appealing to your readers.

But now I want to show you how to use human nature to make content creation easier for you as the creator.

Because when it’s easier, you will be more consistent, have more fun, and think of more content ideas—all of which benefits your readers indirectly.

As Bill Gates once said, “most people overestimate what they can do in one year and underestimate what they can do in ten years.”

And this is because we are biased towards immediate results. We think linearly whereas results come exponentially.

When you look at a successful investor like Warren Buffett, you see the perfect illustration of this.

He has spent a lifetime investing and using compound interest to grow his portfolio exponentially.

He was worth ~$1 million at age 30 and now in his nineties he is worth $90-something billion.

If he was expecting linear results, he would have needed to be worth $30 billion at age 30.

And to realize that you’re 99.996% behind schedule is a crushing realization.

This is how many of us feel in business. There is always someone who has been doing it longer who has better results.

You look at the person who is 5 or 10 years ahead of you and think that there is no way you could get the results that they have.

Or you look at the 23 year old phenom with 5 million YouTube subscribers and wonder what you’re doing with your life… why is everyone else so far ahead of you?

And while I can’t offer you a time machine to go back and do things differently, I can show you how to make the most of your time today.

But if I did have a time machine, I would go back and start writing a daily email newsletter from the day I discovered entrepreneurship. It wouldn’t matter if nobody read it or if it was in a niche that I didn’t stick with long-term.

The value of daily writing would be worth it.

Because the results of content creation are exponential. Just like compound interest.

Yes, the obvious things happen every time you write:

Your skill improves, you get to add a blog post to your website, etc.

But some non-obvious things happen too.

This content can be reused in an ebook or as part of a course, expanding your world vertically. You can break out the best lines as Tweets or turn it into a script for a YouTube video, expanding your reach horizontally.

And when you create content every day, you’ll learn the mystical side of it. The more you write, the more ideas you have to write about. And the more you can get in touch with what your audience wants, link ideas together, and discover new ideas for courses and programs.

This is why I recommend writing a daily newsletter.

Its in your nature to think that weekly is enough. Or that writing when you feel inspired will get you 80% of the way there.

But in the world of exponential results, 80% is zero. You have to get to 100% to see any results.

Committing to myself to write a daily email was one of the catalysts that started my business. Looking back I can see that without that, I had nothing.

You don’t have to see the future… it will undoubtedly change before you get there. You just have to stay consistent and keep writing every day.

This will prepare you to seize the opportunities that arise only for those who are paying attention.

Do the little things and you’ll have the breakthrough you’ve been waiting for.

You might even realize that writing daily is easier than writing weekly.


Andrew Ryder

Create irresistible content
using basic principles of human nature
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