Why a long-term approach is vital to your business success

"The Church thinks in centuries. Do you have the resources to keep up with that?"

This line jumped out at me when Kristen and I were watching Spotlight, the movie about the catholic priest coverup in the early 2000s.

Journalists and lawyers were teaming up to fight the Catholic Church, with evidence that many of the priests were molesting children. This battle had tried before, but nobody had won. Because the Church has near infinite resources and a long-term vision.

While I didn't enjoy the movie, this line makes it worth the hour that I spent watching the first half of the show before I went to read.

Because this is the mindset that you need to have as a business owner.

It lines up perfectly with the idea of The Infinite Game, by Simon Sinek.

The Church is playing an infinite game. The goal is to keep playing for as long as you can. There is no winning at life. And so they think in terms of centuries. How can the Church be relevant centuries from now? Forever.

Business is also an infinite game. How can you continue to play the game for as long as you live and then pass your business on to the next generation? That's the question.

But most people never think that big. Especially in online business. They are too busy thinking about "what's working now" to realize that there is a bigger game afoot.

All the marketing professionals are out there trying to win business with the "best funnel" and the "highest email conversion rates." And so the aspiring entrepreneurs follow suit and focus on these optimizations.

But they are no more than that: optimizations. The biggest factors in your success are not how perfect your funnel is or how proven your split tests are.

Most business owners simply think too small. As Bill Gates said (paraphrased), "people overestimate what they can do in a year and underestimate what they can do in a lifetime."

This is because nobody takes the time to map out a plan for where they want their life to go. They simply wash back and forth like the tide, running from tactic to tactic, hoping that this will be the one that catapults them into fame and success.

As Neil Strauss says in The Game, the strongest reality wins. Which is both good and bad news for these people. It's bad because they don't have a strong reality. That's why they're washing around from tactic to tactic, playing the part in another person's reality.

But the good news is that you can make your reality stronger. By making a plan for yourself and then building the skills and the assets to get there.

This is why I so strongly recommend creating content every day. It's not a short term play. Its a long term expansion of the media empire that you're building. One day, one post at a time.

Or as they put it in Rocky, one step, one punch, one round at a time.

The fingerprints of "long-term thinking are everywhere if you know what to look for. I've just given you 4 examples ranging from pickup to religion and tech to boxing.

The successful are playing the long-game, the infinite game.

Most people vying for your attention right now are simply doing just that. Thinking only about right now. Or as the wise Little Bunny Foo Foo said, "Hare today, goon tomorrow."

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