Skills that are more valuable than marketing

The latest funnel hacks and headline swipes are tempting. But they matter less than a handful of skills that nobody online values. In fact, they try to train you out of them.
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Despite the craziness of the last 18 months, constantly facing what feels like a new kind of impending doom, we have a lot to be grateful for.

Kristen just finished her certification as a Nutritional Therapy Practitioner. She had her Bachelorette party. I just had my Bachelor party. And next on our list is the wedding.

Because of all of this, I've been thinking a lot about the value of celebration.

I've never been big on it. In fact, when I graduated from Columbia I remember looking out into the grandstands and seeing all the people and all of the celebration and thinking to myself, "Great. Everybody graduates from college. Now what?"

I robbed myself of the opportunity to celebrate the hard work that I put in. Not that I didn't participate in the events or have fun with my friends... but I robbed myself of the satisfaction. And that is something that I regret.

This has helped me to realize how important celebration is. And it's why we do things like have a special meal, buy flowers, or get all of our friends together and go on a trip to celebrate.

It doesn't have to be some extravagant adventure or expensive event. But its important to not fall into the trap of "everybody has already done this."

Because they haven't.

How many people do you know who triple majored, graduated from an Ivy League school, held student government positions, and played 2 varsity sports.

Now I know I'm tooting my own horn here, but I don't know anyone else who has done this and yet I still convinced myself that it wasn't a big deal.

So when you make your first (or next) sale. Get 1,000 or 100,000 followers/subscribers, or achieve any other business goal... you're going to realize that many many others have achieved the same thing. And you're going to brush it off, seeking the next goal.

That's the curse of being Type A:

Driven by achievement, but too driven to celebrate what you're achieving.

If I could go back in time I would give myself permission to celebrate more. To be in the moment, take a day off, relish in my achievements, and then get back to it the next day.

I talk a lot about business from a holistic perspective. Not just the tactics and hard strategy but also the "soft" side of things.

And contrary to most, I believe that the soft side of things is where we struggle the most.

The tactics and tricks are out there. But as Derek Sivers says, "if information were the problem, we'd all be billionaires with six-pack abs. And yet we aren't. Because we haven't mastered the soft skills.

The future of business will be won by the entrepreneurs who master these soft skills.

Entrepreneurs who:

  • Think more than they work (You may have heard this called "measure twice, cut once or another similar statement)
  • Take time off to celebrate
  • Foster relationships with family, friends, customers
  • Enjoy their work
  • Laugh and have fun
  • Are happy

Everybody else will burn out and eventually fail. And make no mistake, these are skills. I used to be good at them. But then I became an entrepreneur and hung out in make money online circles. These skills are not valued there.

Remember that business is an infinite game. The goal isn't to win, it's to not lose. While everyone else is miserable seeking the headline swipe or secret new tactic that will help them "win business," you will succeed knowing that some skills are more important than marketing.

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