Sales and marketing are necessary. But these 7 lessons from a world renown entrepreneur reveal that they aren't everything. Extraordinary service outperforms the best strategic marketing campaigns.
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The Greatest Showman is my favorite movie.
There is something fascinating and awe-inspiring about watching talented people perform at their peak level. This movie demonstrates the talents of many writers, actors, singers, and performers.
But it’s not just about the talent that went into it. It’s about the entrepreneurial story of PT Barnum.
Here’s 7 ways in which PT Barnum is not your average entrepreneur. If he was alive today, he would use these same strategies to clean up in today’s online business world:
Today’s online entrepreneurs have forgotten about service. It’s cool to make big promises in your headlines and bullets. It’s cool to talk about how big of a launch you did or how many JV partners you have working for you. But in very few circles is it cool to deliver a high-quality product.
The emphasis is on selling and marketing, not on delivery, service.
Of all the things that Barnum does, the magic of the show is what makes it work. He could use all of the sales tactics in the world (which he surely does) and yet nothing is as effective as the fulfillment of the promise he makes his audience.
Extraordinary service is the best kind of marketing.