How to get more customers to choose you

These are the questions you should be asking as a consumer. Which means these are the questions you should be answering as a business owner.

In a hurry?

Subscribe to my email newsletter and I'll send you a post like this everyday. I'll also show you how to use a simple free app to get relevant content ideas so that you never run out.

Click the button below to subscribe.

We’re on vacation this week, which perhaps is why I’m reminded of a funny story from my Honeymoon last year.

We went to Kauai and spent a couple of weeks on the beach. And by the end of the trip, we had sampled mai tai’s from many of the restaurants on the island.

We had some derivative of the “world’s best mai tai” everywhere we went.

- Best mai tai in Hawaii

- Best mai tai on the island

- Voted best mai tai by XYZ magazine

Etc.

The problem with these statements is that the “best” mai tais were nasty.

After drinking a few of them, we realized that the best mai tai’s didn’t claim to be anything at all. Their quality and taste was equal to the quality and taste that the restaurant stood for.

Only the low end restaurants and dive bars claimed to have extraordinary drinks.

It reminds me of the scene in the movie Elf where Buddy, played by Will Ferrell goes into New York City for the first time in his life. He sees a sign for the world’s best coffee and so he rushes into the store to congratulate them.

Everybody in the story, including the customers look at him like he is mad.

Even the customer knows that it’s not actually the best coffee. It’s just average coffee.

This, in my estimation, is sad.

When your customers expect you to be dishonest... When your customers know that your word is meaningless… When your customers know that your products aren’t quality… that is sad.

And believe it or not, this is exactly how it goes in online education.

The people who talk about how amazing their course is are the ones who are of the lowest quality.  

But you don’t have to buy these rip offs to learn which ones are actually good.

You simply need to look at the company.

What do they stand for? What do they believe?

How do they demonstrate quality in their work?

Do you trust them?

These are the questions you should be asking as a consumer.

Which means these are the questions you should be answering as a business owner.

Social media will teach you that the best way to differentiate yourself is to tell everyone how much better you are. That’s what everybody seems to be doing, anyways.

But the real way to differentiate yourself is through your ideas, your morals, and the way you conduct yourself.

Talk is cheap.

Figure out what your audience wants and then demonstrate that to them. Don't just tell them.

Create REAL Content
The internet is full of empty content. Make yours stand out by learning my simple REAL Content Framework. Click the button below to subscribe to my email newsletter and I'll send you a free 5-day email course teaching you this system.

HomeAboutBlog
Privacy Policy | Terms and Conditions
Copyright 2022
All Rights Reserved