"Backwards" content system helps course and coach businesses create engaging content in half the time

Are you struggling to get engagement on your content?

Are you fighting writer's block every day?

Are you questioning if you have what it takes to make this business really work?

I know how you feel...

I worked tirelessly for 5 years trying to grow my online business. I spent tens of thousands of dollars on fancy programs, yet none of them worked for me. I wrote a thousand free posts, but couldn’t build an audience.

I thought I wasn’t cut out to be an entrepreneur, until I discovered a backwards content creation strategy that changed everything for me.

I was able to grow and keep engagement in my business. I never find myself running out of ideas. And I only spend 30 minutes per day writing -- less than half the time I used to spend staring at the blank screen.
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I tried to share this secret with the online business world by getting on podcasts... but they shunned me.

That’s when I knew this secret was powerful.

It threatens the control that the gurus have over their audiences. The gurus understand that the only thing holding you back from gaining your independence as a business owner is your ability to create unique and engaging content. So they intentionally hide this information from you.

So I wrote a book about it, called:

Contentious

This book reveals the discovery that I made about the traditional content creation systems, why they can't work, and reveals a step by step strategy for you to

create content that your audience wants to read!

The simplest solutions are the most elegant. Instead of wasting all your time and money trying to follow the latest swipe files and content calendars, you can create content that your audience actually enjoys.

When they enjoy reading it, they engage. They take action. They buy your programs. They get results. They give testimonials. And they refer other action takers.

It's a virtuous cycle that results in a successful business. And it all starts with the simple approach to content creation that I lay out in Contentious.

Here are a few of the things you'll learn inside the book:

• Albert Einstein is wrong – how Russell Brunson and Frank Kern broke the laws of physics to create successful companies.  And how you can use the same trick to grow yours. (pg. 29)
• 3 ways to increase the value of your existing content without making any changes to it. (pg. 8)
• How Tim Ferriss instantly became famous in the productivity space and how you can use the same tactics he did to hack the growth of your brand. (pg. 9)
• Two easy ways to come up with content ideas so that you can have more ideas than you have time to write. (pg. 25)
• Why successful businesses like Apple and Ford ignore market feedback — and what they do instead to create products they customers NEED and not merely what they think they want. (pg. 49)
• A simple business plan that eliminates overwhelm, give you clarity in your daily tasks, and gives you the freedom to take a day off without any anxiety. (pg. 75)
• How Kryptonite makes Superman more powerful. And how you can use your kryptonite to your advantage. (pg. 14)
• The truth about writing down your goals that no guru will admit to — and why I regret doing it every day for 18 months straight. (pg. vi)
• What business you’re really in. And why you must know this before you can create content that converts. (pg. vii)
• The problem with studying tactics and what to do instead that makes every tactic more effective. (pg. 11)
• Let’s pause here for a minute because this one gets me fired up.
  
  Too many entrepreneurs are focused on collecting tactics that they completely neglect the strategy in their business.
  
  With content creation, it looks like this:
  
  You spend all your time looking at a blank screen, motivating yourself to write, editing, rewriting, and finally after several hours you complete a single piece of content that you’re not even that proud of.
  
  To make matter worse, you never have time to think strategically about your business and where you’re going. In other words...
  
  ‍All you do is work on content and you have nothing to show for it.
  
  ‍By putting together a simple strategy and focusing on writing faster (like I teach in Contentious), you can free up hours of your day to think big picture, plan your first (or next) book, or take the afternoon off and relax.
  
  A halfway decent strategy trumps the best tactics.
  
  And the strategy I teach in Contentious is designed to do just that.
  
  But that’s not all. You’ll also learn...
• 3 reasons why storytelling isn't the best way, but the only way to communicate to your audience
• The only time it's okay to copy other creators, according to one of the worlds greatest and most prolific writers.
• How to ensure that the food you eat supports your energy levels and performance (While this is not directly related to content creation, many entrepreneurs are into health and fitness. Plus you'll find that it helps you focus when you're writing)
• What to post on Mondays to get more engagement. Hint: it's not a personal story or a value post.
• How history's most polarizing politician's created more engagement - and how you can use it to do the same.
• How to tap into and borrow authority from celebrities to give your content more power - especially if you're just getting started.
• Why 80% done is better than 100% when it comes to the quality of your content
• How to write a book in a week even if you're not a good writer.
• In fact, if you've been in business for a while, it's likely that...
  
  ‍You've already written everything you need.
  
  This is also the secret behind the people who say: "I have way more topics to write about than I have time to write."
  
  That always used to annoy me when I could barely pull together 3 posts for the week. But using this system, I now have more ideas than time.
  
  You'll learn this system for yourself so you never run out of content ideas.
  
  And that's not all you'll learn...
• Why content calendars don’t work – and what to do instead that will allow you to produce better ideas faster and grow your audience with ease. (pg. 2)
• Why beginners struggle to create great stories and why experts don’t try to create great stories at all. Here’s what they do instead to get better results from average stories. (pg. 19)
• Why you shouldn’t try to “find your voice” by posting 1,000 times on social media, and the faster way to get attention that new entrepreneurs are using to skip the grind. (pg. 3)
• A backwards content creation secret used by Satoshi Nakamoto to give Bitcoin its value. And how you can use this principle to gain more attention to your content and brand. (pg. 66)
• How to avoid the “content hamster wheel” and the client feast/famine roller coaster. (pg. 9)
• How any man can break out of the monotony in his relationship and create more passion with his significant other – This isn’t directly related to content creation, but it’s still a valuable lesson. (pg. 10)
• Why the most successful marketers don’t always have the best headlines. And why they focus on the ____ line instead. (pg. 11)
• 7 ways to build better relationships with your audience so they look forward to your content, buy your offers, and refer other high-quality leads. (pg. 13)
• One savage warrior’s strategy to motivate his followers to die for him. And how you can use it to motivate your audience to follow you and your (hopefully more noble) cause. (pg. 14)
• How you can turn one story into 8 different pieces of content, regardless of your niche or how sophisticated your audience is. (pg. 21)
• Sometimes you just need more ideas.
  
  Ideas are the currency of content creation.
  
  And this strategy I teach will give you the ability to extract great ideas from any story.
  
  It’s a misconception that the best content creators focus on storytelling. And this is great news for you.
  
  Because if you’re like most entrepreneurs, you’re sitting in your office all day working... which is hardly glamorous or worth telling a story about.
  
  Very few entrepreneurs are out living the good life in Thailand. And most of them barely can afford their $30 per month rent with their so-called influencer status.
  
  That’s why this is so important.
  
  ‍It’s a fool-proof way to generate impactful ideas that resonate with your audience.
  
  ‍But that’s not all. You’ll also learn...
• The secret behind the success of The Alchemist, and how you can use this secret to inspire your audience to take action with your methodology. (pg. 20)
• How you can get more energy, lose weight, and feel better without sacrificing your favorite foods. Not exactly related to business, but expert content creators know that peak performance is a key to success in any endeavor. (pg. 21)
• The “Range Rover Effect” that explains how your competitors are able to outperform you despite having inferior, often annoyingly bad content (pg. 6)
• The Christian business secret — how Christianity and other world religions have stayed relevant over thousands of years. And how you can use this information to motivate your audience to buy your products and services. (pg. 16)
• The only kind of feedback that is valuable, according to startup expert Eric Ries — and how most business owners unknowingly get the wrong kind, sabotaging their businesses forever. (pg. 51)
• How you can turn one story into 8 different pieces of content, regardless of your niche or how sophisticated your audience is. (pg. 21)
• Why all successful writers separate their idea generation, writing, and editing time to different parts of the day. (pg. 27)
• How Jesus was able to feed 10,000 people with only a couple of loaves of bread and how you can use the same strategy to intellectually nourish your audience with only a couple of pieces of content. (pg. 32)
• Defy your genetic programming — Why your brain is holding you back from achieving your true potential and how knowing this can be a gamechanger for your business. (pg. 30)
• How the greatest TV shows keep you coming back every week – and how you can create the same effect with your daily content. (pg. 37)
• The simplest (and fastest) workflow to produce an unending supply of content for all your social media channels, blog, and newsletter. (pg. 40)
• Why value isn’t valuable anymore. And what your prospects are buying instead. (pg. 53)
• This lesson alone is worth it’s weight in gold.
  
  While all the social media gurus preach about giving away free value, smart entrepreneurs have realized that successful brands like Apple and Bulletproof aren’t giving away any free value at all.
  
  ‍The only value they give away is happily paid for by their customers.
  
  ‍This gives you the freedom to post insightful content without being shackled to the typical content being posted by your competition like spammy “what’s working now” or repetitive top 5 tips posts.
  
  If you only learn one lesson from this book, this is the one to take to heart.
  
  But there is plenty more where that came from. You’ll also learn...
• Why the fortune is in the follow up to the follow up, and how most businesses leave massive profits on the table by ignoring this. (pg. 63)
• Rock solid puns and action dialogue that won’t make you laugh, but certainly made the book fun for me to write. Mini Lesson for the discerning reader: You must enjoy the process of creating content for your customers to enjoy consuming it. (pg. 33)
• The paradox of attention – why you should avoid it if you want to get more of it. (pg. 66)
• The power of storytelling, according to the worlds most renowned sociologist and author of several bestselling books about human nature. (pg. 16)
• A 2,500-year-old secret that reveals how to create a legacy that is remembered for generations — and how you can use this to make your customers remember you, and the benefits your products and services can have on their lives. (pg. 69)
• Kim Kardashian’s secret to selling millions of products with a single tweet. And how you can use the same strategy to increase the value of your courses, coaching, and even your free content. (pg. 8)
• A list of my most embarrassing and costly mistakes I made in business, spending over $20,000 and 5 years of my life. And the one intangible lesson I learned that makes it all worth it. (pg. 45)
• Hard work is a lie. No matter how hard you work, you’ll never be happy – unless you do this. (pg. 71)
• How an average business owner made 500x more money than the world’s greatest copywriter, selling the same product — and how you can use the same strategy to outsell your most talented and biggest competitors. (pg. 62)
• You'll also learn the best list to send your promotions to, according to the world’s greatest copywriter...Why free is too expensive for my taste...The truth about “business in a box” solutions and the type of people who sell them...How to create more content in less time...The fundamental flaw in every “what I’d do if I lost everything” video...
  
  And a whole lot more.

If you're ready to learn this backwards content system that will help you create engaging content in half the time you would normally spend, here's the deal:

Contentious costs a mere $20.

‍But don't let this price fool you. It is the most valuable information I know.

When you purchase, you will be given immediate access to the digital release inside the Andrew Ryder Mobile App.

If you don't yet have access to the app, you will be granted free access upon completion of your purchase. The app works on iOS and android phones and tablets as well as on your computer.

Click the button below to purchase Contentious and start creating content that your audience loves to read today:

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Andrew Ryder